Whether it’s the morning paper or a good book, perhaps the best pairing with a cup of coffee isn’t breakfast or a cigarette, but something to read. Adam Goldberg is the founder and editor in chief of Drift, a biannual periodical about “coffee, the people who drink it, and the cities they inhabit.” We caught up with Goldberg to ask him how he makes his coffee and where Drift is going next.
Print media is supposedly dying, but you started a print-only magazine about coffee culture. Why?
We take the experience of reading Drift very seriously, which is why we offset print on thick stock and have run all our issues ad-free. “Print media” is a broad category. The data shows us that readers prefer digesting weekly, and even monthly, periodicals online–I think the online experience is often better for that type of continuously updated content. But the opposite is true for books, for example, where readers still prefer paperback to digital. The e-book market has slowed considerably after the initial excitement. That’s why we chose print. We couldn’t think of a better experience than cozying up with a hot cup of brewed coffee and the latest issue of Drift….