Meet the man who wants to change the way you buy coffee. Ken Lander is cofounder of Thrive Farmers, a coffee company championing a farmer-direct model in which the farmers retains ownership of their coffee until the final sale. Thrive’s unique model allows the producers to share in a larger percentage of the profits. We caught up with the former trial lawyer to ask him about what it takes to create a sustainable coffee supply chain.
What inspired you to start Thrive Farmers?
My inspiration for thinking about making a living as a coffee farmer was out of necessity. In 2008, I lost all of my real estate holdings in the U.S., which was my exit strategy to leave with the family and move to Costa Rica in 2005.
We lived on a coffee farm, grew coffee, and that was the only and most immediate source of income other than returning to the States and being a lawyer again. …