American consumption of specialty coffee continues to rise, and the Specialty Coffee Association has a snazzy new infographic to prove it. The infographic is based on research by the National Coffee Association, which has been tracking American coffee consumption trends for over sixty years. Specialty coffee consumption numbers were up in every category, but the daily consumer saw the biggest increase, with 41 percent of those surveyed saying they drank specialty coffee every day. In 2001, that number was only 14 percent of Americans. Heather Ward, SCA Market Research Manager, observes,
Overall, this information demonstrates the continued consumer desire for more and better tasting coffee. We are acknowledging it through different measurements of consumption and based on these trends, there are no significant signs of slowing.