In 2009 Gwilym Davies changed the coffee world with a simple concept: the disloyalty card.
Rather than rewarding his customers for only coming to Prufrock– then a pop-up inside a boutique – the reigning World Barista Champion offered a free drink for visiting 8 other London cafés. Almost like a caffeinated scavenger hunt, the disloyalty card served to highlight and support London’s burgeoning specialty coffee community.
13 years later few of those cafés are still open and, to our knowledge, Davies isn’t involved with Prufrock anymore. But what hasn’t changed is that London still has one of the most diverse and exciting café scenes in the world.
After a four year absence, we were excited to visit London to see how the coffee scene has grown and evolved since our last visit. These were our seven favorite (or should we say favourite?) cafés….
