Matt Argo of Good Folks Coffee Talks Rebranding, Origin, and Expansion

Good Folks Coffee

Matt Argo is quietly building a coffee empire. From humble beginnings in a basement to a brand new roasting facility in Louisville’s Shelby Park neighborhood, Argo’s Good Folks Coffee Company is going places and shows no signs of slowing down. We recently caught up with the Arkansas-bred entrepreneur to ask him what we can expect from Good Folks in the future. 

Tell us a bit about yourself. How did you end up starting a coffee company?

I grew up in Arkansas and spent 8 years in the Army National Guard after high school.  I did a good amount of international travel during that time in the military (one tour in Iraq) as well as with my wife in Africa a few times.  We spent 5 months in Tanzania before we moved to Louisville.  During my time in the military and throughout our travels, we developed a love for coffee. We loved the social aspect as well as the economic impact it has in producing countries.  I knew I wanted to start a business after my military contract was complete, and I loved to travel and work with people from different cultures and backgrounds.  Coffee seemed to be a perfect fit. [Continue Reading…]

You Can Now Roast Coffee With Your Smart Phone and the Ikawa Pro Sample Roaster

Ikawa 2
For coffee importers and roasters, sample roasting is a crucial part of evaluating the quality of a coffee. Designed to highlight the intrinsic qualities of a given coffee, a sample roast is traditionally lighter than a production roast. This gives the taster a snapshot of a coffee’s aroma, acidity, and body. The intricacies of consistently roasting 100 gram batches with a conventional sample roaster require years of practice, skill, and maybe even a little luck. The Ikawa Pro Sample Roaster is trying to change that.[Continue Reading…]

What the Heck is a Refractometer?


The entire coffee industry is being changed by a device that can fit in the palm of your hand. A refractometer measures the refractive index of a solution. In fields as varied as veterinary medicine, brewing, and beekeeping that refractive data can … [Continue reading]

Five Philadelphia Coffee Roasters Spreading the Brotherly Love


Philadelphia: the city of cheesesteaks, the Liberty Bell, and brotherly love. It's also a fantastic place to drink some locally-roasted coffee.  We recently café crawled our way around America's first capital and were pleased with the quality and … [Continue reading]

Mylo Coffee Co. Surprises in Little Rock, Arkansas

Mylo Coffee

For years, I bemoaned the fact that Little Rock, Arkansas did not have a micro-roastery I was excited to visit.  It seemed Onyx was the only craft coffee game in Arkansas. On a recent trip to Arkansas, however, a dear friend kindly informed me that … [Continue reading]

Cafe Review: Norm Coffee in Istanbul


Nobel Prize-winning novelist Orhan Pamuk wrote in his memoir, Istanbul: Memories and the City, "it was in Cihangir (where we too would move as our fortunes dwindled) that I first learned Istanbul was not an anonymous multitude of walled-in lives - a … [Continue reading]