The annual trade show of the Specialty Coffee Association of America can cause even the more seasoned coffee professional to have an existential crisis. Do I watch the Barista Competition or Brewers Cup? Do I check out the single group Slayer or the nine group Synesso? Do I try to get my photo taken with James Hoffmann or Tim Wendelboe? Can I get my photo taken with James Hoffmann and Tim Wendelboe? The questions go on, and they’re overwhelming.
Lucky for you, our friends and partners at Prima Coffee shot plenty of video footage and captured some of the best new coffee products you might have missed at SCAA 2014. …
