I once read about a group of bicycle messengers in New York City who held weekly bike races at a local velodrome. I was struck by the fact that these men and women work long, grueling hours riding a bike all day, only to ride bikes for fun in their spare time. They clearly have a passion for what they do that few people share. But if anyone shares a passion for their job, it’s baristas at craft coffee shops….
I don’t have any academic sociological studies to back this up, but I’ve noticed that people who ride bikes are more likely to enjoy craft coffee, or perhaps the converse is more accurate. Either way, the evidence is staggering: Intelligentsia made a cycling cap (which almost immediately sold out), the Coffee Collective made some limited edition demis for the Bike Film Festival, famed headset builder Chris King made a tamper, and, perhaps most convincingly, the bike rack in front of your favorite cafe is probably full — I know mine is.
But the relationship between cycling and coffee has reached a new level …