Almost every major coffee roaster has published a pour-over tutorial, and they’re basically all the same. Medium grind, 1:16 ratio, bloom, stir, slow pour, three to four minutes. You get the picture.
In the face of such hum drum monotonousness, perhaps it’s little wonder this brew guide from Adult Swim-affiliated Youtuber Rebecca Brand is creating such a stir in the coffee world.
Brand’s quirky, enthusiastic presentation and shameless product placement for JavaPresse’s hand grinder and pour-over dripper, make it fun edu-tainment for the whole family. And some of the biggest names in the coffee industry are buzzing about it.
.@rebeccabrandart coffee videos are the best thing i’ve seen on youtube in 2019 and if rebecca brand makes more coffee videos it’ll make my year. the delivery, the jokes…so fun. i want to know more, i want to go behind the scenes, i want to have coffee with rebecca brand.
— Zachary Carlsen (@zacharycarlsen) February 24, 2019
The brew guide is close to three years old, but only recently went viral in specialty coffee circles, seemingly in response to Charlotte-based coffee educator Diana Mnatsakanyan-Sapp sharing this tweet.
— Diana Mnatsakanyan-Sapp (@dianamakecoffee) February 23, 2019
The Southern California-based content creator even has fellow Youtuber, and former World Barista Champion, James Hoffmann thinking about throwing in the towel.
I had been planning to post a new video on Monday, but now I may as well delete my channel… https://t.co/Ook792OVgm
— James Hoffmann (@jimseven) February 24, 2019
If you liked Rebecca Brand’s pour-over guide, she has dozens of other coffee related videos, including DIY cold brew, cappuccinos, and even roasting. We certainly hope Zachary Carlsen gets his behind-the-scenes interview with her.