Matt Argo is quietly building a coffee empire. From humble beginnings in a basement to a brand new roasting facility in Louisville’s Shelby Park neighborhood, Argo’s Good Folks Coffee Company is going places and shows no signs of slowing down. We recently caught up with the Arkansas-bred entrepreneur to ask him what we can expect from Good Folks in the future.
Tell us a bit about yourself. How did you end up starting a coffee company?
I grew up in Arkansas and spent 8 years in the Army National Guard after high school. I did a good amount of international travel during that time in the military (one tour in Iraq) as well as with my wife in Africa a few times. We spent 5 months in Tanzania before we moved to Louisville. During my time in the military and throughout our travels, we developed a love for coffee. We loved the social aspect as well as the economic impact it has in producing countries. I knew I wanted to start a business after my military contract was complete, and I loved to travel and work with people from different cultures and backgrounds. Coffee seemed to be a perfect fit.
Your coffee company, previously known as Argo Sons, recently rebranded itself as Good Folks Coffee. We thought Argo Sons was a very strong name. What inspired the transition?

Last year you moved into your new headquarters in Louisville’s Shelby Park neighborhood. What can you tell us about the space?

You’ve traveled fairly extensively across the coffee producing world. What role do origin trips play for Good Folks?

Is Argo and Sons still in business? The link seems to redirect to Good Folks Coffee.