Matt Argo is quietly building a coffee empire. From humble beginnings in a basement to a brand new roasting facility in Louisville’s Shelby Park neighborhood, Argo’s Good Folks Coffee Company is going places and shows no signs of slowing down. We recently caught up with the Arkansas-bred entrepreneur to ask him what we can expect from Good Folks in the future.
Tell us a bit about yourself. How did you end up starting a coffee company?
I grew up in Arkansas and spent 8 years in the Army National Guard after high school. I did a good amount of international travel during that time in the military (one tour in Iraq) as well as with my wife in Africa a few times. We spent 5 months in Tanzania before we moved to Louisville. During my time in the military and throughout our travels, we developed a love for coffee. We loved the social aspect as well as the economic impact it has in producing countries. I knew I wanted to start a business after my military contract was complete, and I loved to travel and work with people from different cultures and backgrounds. Coffee seemed to be a perfect fit.