Whether it’s reinventing something as ubiquitous as a milk pitcher or shipping some of the most expensive coffees anywhere in the world, there’s few companies more hyped than Barista Hustle. And at the center of the hustle is the hype queen herself, Michelle Johnson. We’ve been following Johnson’s career since meeting her at the 2015 US Barista Championship, and we’ve been impressed by the diversity and depth of her accomplishments. We recently caught up with her to learn what exactly happens behind the scenes at Barista Hustle and if the coffee really is better down under.
You’ve worn a lot of hats in the coffee industry. Barista. Competitor. Writer. Speaker. Marketer. I’m sure I’m missing something. What’s that journey been like?