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St. Ali

The Hype Queen of OZ: Michelle Johnson of Barista Hustle

January 17, 2018 By Michael Leave a Comment

Michelle Johnson

Whether it’s reinventing something as ubiquitous as a milk pitcher or shipping some of the most expensive coffees anywhere in the world, there’s few companies more hyped than Barista Hustle. And at the center of the hustle is the hype queen herself, Michelle Johnson. We’ve been following Johnson’s career since meeting her at the 2015 US Barista Championship, and we’ve been impressed by the diversity and depth of her accomplishments. We recently caught up with her to learn what exactly happens behind the scenes at Barista Hustle and if the coffee really is better down under. 

You’ve worn a lot of hats in the coffee industry. Barista. Competitor. Writer. Speaker. Marketer. I’m sure I’m missing something. What’s that journey been like?

Jesus, when you lay it all out, it really is a lot! It surprises me how much I’ve done in such a short amount of time. I’ve been in coffee for just over six years, but the bulk of my professional growth into these other avenues has happened in the last two or three. Oftentimes, I stop and question how I even got here! That imposter syndrome is real and there are periods of time where those feelings are magnified, for sure. Reflecting on how far I’ve come and everything I’ve learned by having such a diverse skillset as a result of my journey is proof to myself I can do even more.

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Filed Under: Interviews, Stories Tagged With: Michelle Johnson, St. Ali

Book Review: Coffee Encounters

August 8, 2013 By Michael Leave a Comment

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Every barista dreams of making a pilgrimage to origin, to retrace the journey from seed to cup. For those of us who have yet to have the opportunity to visit a coffee farm, a new book, Coffee Encounters: Adventures to Origin by Jonette George and Tyson Hunter offers an intimate look at …

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Filed Under: Book Reviews Tagged With: Australia, Coffee Encounters, Matt Perger, Proud Mary, St. Ali, WBC

Matt Perger of St. Ali Geeks out in “Man vs. Volumetric”

October 9, 2012 By Darren 2 Comments


Man vs Volumetric – by Matt Perger for St Ali from St Ali on Vimeo.

Matt Perger, 2012 World Brewer’s Cup (WBC) champion, St. Ali barista in Melbourne, Australia, and internet video sensation brings us this video on what an elementary analysis in coffee extraction can yield (pun intended). The video commentary on his vimeo page is worth the read, mentioning control variables and experimental bias.

His conclusion: “I think it’s safe to say: if you’re not using volumetrics or weighing every single shot’s dose and yield, your espresso bar will be grossly inconsistent. There’s really no excuse, it’s 2012.”

The video shakes them haters off, geeks out on ‘spro stats, and features delightful music. Enjoy.

[HT: Sprudge]

Filed Under: Brewology Tagged With: Australia, Brewology, Matt Perger, Melbourne, St. Ali, WBC

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