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Category: Videos

Take a Video Voyage to Guatemala with Primavera Coffee

  • Michael Butterworth
  • April 12, 2021
  • No Comment

For green coffee buyers, the harvest season is a time of excitement and anticipation as they show up at coffee origins, passport and cupping spoon in hand, to select which lots they want to purchas

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The Pour-Over Recipe the Entire Coffee World is Talking About

  • Michael Butterworth
  • February 25, 2019February 25, 2019
  • 4 Comments

Almost every major coffee roaster has published a pour-over tutorial, and they’re basically all the same. Medium grind, 1:16 ratio, bloom, stir, slow pour, three to four minutes. You get the

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Mastering Roasting Concepts With Joe Marrocco

  • Michael Butterworth
  • September 5, 2018September 10, 2018
  • No Comment

There are few jobs in the coffee industry as romantic or mysterious as roaster. Traditionally, the tradecraft of the making-coffee darker arts has been a closely guarded secret, passed on from roas

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Ryan Soeder Reveals Bar Flow Secrets in New Video

  • Michael Butterworth
  • February 26, 2018March 6, 2018
  • No Comment

In a perfect world every espresso bar would be staffed with at least three baristas for maximum efficiency, but in the real world, lots of baristas are stuck working solo in non-peak hours. Luckily

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James Hoffmann Continues to Unlock the Secrets of the Universe in New Video

  • Michael Butterworth
  • June 2, 2017
  • 1 Comment

Author. Entrepreneur. Barista champion. James Hoffmann wears a lot of hats.  One of his most recent Youtube videos makes us think one of those hats must be that of the earth’s sorcerer supre

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Take a Look at the Menendez Family Farm in El Salvador

  • Michael Butterworth
  • September 5, 2016
  • 2 Comments

Many coffee companies brag about roasting “direct-trade” coffee. The Menendez family takes direct trade to another level. With nine award-winning farms in El Salvador, the Menendez fami

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Learn How to Make Iced Coffee With La Colombe

  • Michael Butterworth
  • June 14, 2016June 23, 2016
  • 1 Comment

It’s no secret: we’ve shared some iced coffee tutorials before. We’ve even shared a Japanese iced coffee tutorial before. But summer is upon us and the need for fresh content has

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New Short Film Highlights Women in Coffee

  • Michael Butterworth
  • May 7, 2016June 23, 2016
  • 2 Comments

From the farm to the café, women play an important role in every part of the coffee supply chain. A new short film from Equal Exchange celebrates the leadership that women provide in their comp

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See How La Colombe Makes Their Draft Latte

  • Michael Butterworth
  • March 1, 2016
  • No Comment

Philadelphia-based coffee company La Colombe is making national headlines with their new draft latte. They’ve offered the frothy, chilled beverage at their cafés since last year, but a rece

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Watch Coffee Trees Sprout in This Trippy New Video

  • Michael Butterworth
  • December 15, 2015December 15, 2015
  • 3 Comments

What happens when you plant 100 coffee cherries you picked in Costa Rica? Turns out some pretty crazy stuff. Kávékalmár, the same creative team behind these genre-defining short films, just rele

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